‘DA VINCI: GENIUS’ Immersive Experience Debuts in Mumbai

Mumbai, November 26, 2024: DA VINCI: GENIUS, the globally renowned immersive, interactive show that has wowed audiences across Europe, will make its historic debut in India at the NESCO Center, Goregaon, Mumbai, on November 30, 2024.* This ground-breaking exhibition, which blends cutting-edge AI technology, stunning visuals, and an original soundtrack, offers a dynamic, educational experience for all ages. The show will run until January 2025, and tickets are already available on Insider and District, India’s leading online ticketing platforms.

For the first time ever in India, the immersive experience, owned & produced by London’s Phoenix Immersive, is being brought to Indian shores by Theia Enterprise India and Black Tie Production, marking a milestone in how India experiences art, culture, and history. The exhibition transports visitors into da Vinci’s visionary universe, exploring his artistic and scientific contributions, while bringing iconic masterpieces like The Mona Lisa, Vitruvian Man, and The Last Supper to life in ways never seen before in the country.

“This immersive show offers a captivating exploration of da Vinci’s life and ideas, blending technology and education to engage younger audiences who may not typically visit museums,” says Bert van der Ryd, Managing Director of Phoenix Immersive. “The AI-driven interactions, like ‘chatting’ with the Mona Lisa, bring Leonardo’s genius into the modern age, making it both exciting and educational.”

Tabish F. Khan, Director of Theia Enterprise India, adds, “This is India’s first ever immersive exhibition of this scale, and it’s more than just entertainment – it’s an experience that sparks thought and conversation. After the success of the Van Gogh Immersive, we have realized that Indian audiences are ready for more experiential events. Da Vinci Genius has been globally appreciated and awarded, and we are bringing the exact same world-class experience to India without any compromise on quality and standards. Theia has imported all the equipment from Europe and flown down the specialized tech team to set the show up just as it has been seen globally.”

The immersive exhibition, which will travel across India over the next two years, will also visit Delhi, Bengaluru, Hyderabad, and Kolkata.

“Black Tie Production is proud to introduce this revolutionary experience to India, setting a new benchmark for large-scale events in the country. It’s an immersive journey that will set a new benchmark for large-scale events in the country. The use of the technology is beyond time and we are seeking to up the game of events in the Indian event industry” says Rakesh Rathi, Chairman & MD of Black Tie Production, adding to which, Chetan Chouhan – CEO – Black Tie Production said Indian audiences are seeking unique experiences beyond concerts, clubs, and stand-up comedy. This event is a step towards that shift, and we plan to bring many more such groundbreaking events to India.”

The experience showcases not only da Vinci’s famous works but also his scientific innovations, architectural designs, and futuristic inventions like a prototype helicopter. It invites visitors to engage with over 20,000 words from his notebooks, which provide unique insight into his personal observations, ideas about identity, and forward-thinking concepts.

Scott Rudmann, Executive Producer at Nectar Capital, the company backing the show’s global license roll-out, comments, “Da Vinci’s insights on global challenges are still relevant today. This show reminds us of his genius and its profound impact on the present.”

*The exhibition is enhanced by a mesmerizing 360-degree soundscape, curated by British Grammy Award-nominated DJ SASHA, blending music with stunning visuals to create an unforgettable atmosphere.*

Leigh Sachwitz, founder of flora&faunavisions, the award-winning Berlin-based design studio who were the concept & design creators behind the show, adds, “This immersive experience blends technology, storytelling, and art in a way that makes da Vinci’s genius come alive, offering a new, interactive perspective on his life and work.”

For more information and to purchase tickets, visit www.davinciindia.com or follow the show on Instagram:

• @geniusdavinci

• @theiaenterprise

• @blacktie_production

• @florafaunavisions

• @djsashaofficial